CONTENT CREATION & BRAND OPERATIONS PROJECTS
A collection of creative branding and social media marketing projects showcasing content created to support fashion brands and creative productions through visual storytelling, digital engagement, and cohesive brand messaging.
Internship Projects
BeMoore Foundation Presents: Miss Regal Queen
For the 2024-2025 school year, I was appointed as a stylist intern for modeling agency BeMoore Foundation. Daily responsibilities include inventory setting, show preparation, communications, and attention to detail. During my time, I've been assigned several projects, including a photoshoot concept titled "Miss Regal Queen", inspired by one of my past projects of the same name. Not only did I stand in as a creative director for the shoot, but I also designed the outfits presented, showcasing most of the skills I've acquired in this project. Since its initial launch on Instagram in January 2025, my conceptual photo set has reached over 4,000 accounts. This experience with BeMoore Foundation assured my confidence in styling, creative direction, designing, and communications.
Visual Marketing Campaign, July 2023
Iwanciw Functional Funware
Between 2023 and 2024, I began my career as a Design and Marketing Intern at Iwanciw Functional Funware. Our mission focused on media campaigns, PR outreach, and sample processing. I focused on styling models, making alterations, setting content direction, and managing Shopify. Since I started, merchandise viewership has increased by 7%, leading to my promotion to Design and Marketing Associate.
"Bare Vybz" Caribbean Student Association
For the 2023-2024 school year, I was assigned to be an ambassador for the "Bare Vybz" Caribbean Student Association, working under social media marketing. Daily responsibilities include knowledge of systems such as Adobe Creative Cloud and Canva, as well as communications, recruiting, and brand engagement solutions. Although our main audience was on Instagram, I've pitched several ideas to curate a busy algorithm on TikTok. Since my initiation to TikTok, the Vybz CSA TikTok page has garnered over 200,000 impressions, most of them coming from a dance challenge I've organized with our board members. This position has taught me how to work promptly to meet deadlines and goals under a collaborative effort.
Vybz CSA 2023-24 Brand Ambassador Flyers, August 2023
Freelance Projects
222Studios Promo Advertisement
In October 2024, I collaborated with a style and branding consultant who needed assistance with social media marketing, specifically to help edit and finalize the social media campaign promotion advertisement. Using software like Final Cut Pro, Adobe Premiere, and CapCut (for short-form purposes), I created a visual advertisement with trippy detailing and sharp quality video rendering. This experience has been fulfilling, as this was the first time my skills were used in a freelance setting.
Academic Projects
"FentyVerse" Fenty Beauty x Meta Media Marketing Project
During my time at Accademia Italiana in Florence, Italy, I collaborated with two other students from Clark Atlanta University to develop a marketing plan for the beauty brands Fenty Beauty and Fenty Skin. This presentation was for my ACCF GMDK 400 Marketing course, taken during the Spring 2023 college semester. This project introduced me to several marketing and merchandising concepts, including media kits, SWOT analyses, and trend research methods. It has also taught me the importance of brand marketing strategy in beauty companies like Fenty Beauty. Adobe Creative Cloud, Canva, and Final Cut Pro were used to enhance features in our presentation.
Special Topics 499: Multimedia Final
During my 2023-24 school year, I had the honor of participating in an art class specializing in multimedia. Through this class, I was introduced to claymaking, painting, and different types of videography. For our final project, I created a visual titled "Poltergeist", a ready-made video art piece encapsulating American singer BANKS’ 2018 song of the same title. This visual narrative weaves together a suite of digital media with a repetitive, haunting melody, representing a relentless ‘phantom’ form and personifying a troubled past and internal struggle. Final Cut Pro and Adobe Premiere were used to enhance features in this ready-made medium.